Sales Training
Sales training, done regularly is the key to keeping
any sales organization performing at their upper
limits. The purpose of this page is to clarify and
inform the reader of key facts regarding the
success of any sales training program.
Making Sales Training Work
What makes sales training work?
There are a number of key things, the first, and one of the
most critical, I have already mentioned: For sales
training to be successful, it MUST be conducted on a REGULAR
basis.
To be successful, the sales team must participate in
some form of sales training activity at least once every
two weeks. Weekly is the best.
Sales training that is not run regularly simply doesn’t
produce results. The primary reason being that the only
way to change selling behaviors in salespeople is to first
teach them sales theory and technique, then follow that
training with repetitive coaching and correction.
If you aren’t running at least biweekly sales training
sessions, it is certain that this critical aspect of your sales
training efforts is missing.
Sales people are lazy and full of bad selling habits. Only
when they have regular sales training and coaching will
you successfully clean up these ineffective selling
behaviors.
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Let me help. Telephone sales traing is our specialty and we get results,
guaranteed!
Telephone: 408-296-6880
E-mail: Question@penoyer.com
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