The Sales Process
The sales process is basically the steps that make up brining a suspect to a customer. They are
generically the same, but each usually contains some uniqueness.
For the purposes of effectiveness this could be broken into even finer components. Each of the steps
in the sales process is made from five key components:
- An Objective - the goal or thing to be accomplished
- A Strategy - the chosen method to accomplish the task
- Internal Best Practices - practices brought by management and learned from experience
- Theoretical Best Practices - practices learned from the world of sales theory
- A Process (Tactics) - the specific actions necessary to complete the step
Only a sales process where all five components are clearly defined has the potential to accelerate
sales at a high rate of speed.
NEXT STEP: Click here
to do a self-evaluation of your sales process.
Tuning the Sales Process
Tuning the sales process is accomplished by reviewing each of the sales-process-steps, then aligning and
documenting each of that steps five component parts. The resulting document is a complete sales presentation
model for the team to use and powerful training tool for management.
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even if you just want some advice.
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