The Program's Function or Purpose
This program is designed to help you implement an
ongoing inside sales skills training program for your
sales organization.
The importance of such a program can be seen in the
video Why Sales Training Fails
Inside sales training is only
effective when done consistently over long periods
of time. More importantly, maximum success can
only be achieved when this is done from within your
sales process instead of as an adjunct to it.
Once installed and implemented the program is
totally self driven and not dependent on any outside
resources for its success.
The design and operation of this program
allows the manager to leverage any outside
resourse that might be used. And provides
the structure for incoprarting the new best
practices into the current sales process and
training.
The results is ongoing coaching and training
of the new best practices far beyond the
presnece of the outside trainer.
Program Expectations
The program will nearly immediately improve the
following results within your sales organization.
- Improved sales call quality and effectiveness
You will observe immediate changes in the selling
behavior and effectiveness of sales reps.
- Documentation of the sales process
As the manager builds a documented best practices sales
process the quality of the sales process will be improved.
- The manager's ability to train and coach
This program installs structures, methods and processes that
grow the strength of the sales manager as a coach and trainer.
The program's core basis for success.
This program's power to succeed is based on a couple
of strategic approaches.
First, the program is driven by and focuses
on correcting the existing tactical and strategic mistakes
being made by salespeople. Simultaneously the program works
to improve the use of currently know best selling practices.
Second, the program documents and collects
the best selling practices in a format that allows for the
improvement of the sales process and the manager's
ability to coach and train.
Third, the program shows the manager specifically how
to take an observed non-optimum behavior and fix it
once and for all providing the tools to handle the error
should it re occur and the manager can deal with the
problem in a new unit of time, but with the tools to
handle it immediately and effectively.
Forth, the program's structures and processes work
together to form a never ending self-improvement
mechanism. As the program runs the sales process,
manager, and team will continue to improve and
refine the sales effort.
Execution of the program.
The program can be executed by any qualified sales
manager in as little as 90 minutes per week with an
equivalent of 1 hour per week for the sales team.
One can of course spend more time increasing both
th amount and speed of improvement.
The manager will spend 40-60 minutes running the
training meetings for the team each week. The
operation of those meetings being clearly laid out in
the program and consistent from week to week.
Using the training meeting the manager identifies
current strategic and tactical mistakes being made by the
inside sales team, The manager then creates corrective
training materials for the next training meeting.
The created training materials are then organized to
form a well documented sales process which is the
basis for manager's future training and coaching activities.
Additionally, the manager can integrate data from any
outside resources such as books, seminars, or
senior managers. The best practices learned from these
souces can then easily be integrated into the system.
If you would like to see an overview of the
modules in this program, watch the 8 minute video:
Click Here
Or to watch a video that shows the expected results
Click Here
Call me today to discuss this program,
Regards
Flyn Penoyer
408-296-6880